PDAgroup. enabling best performance

PDAgroup enables companies and their people to be prepared for their future. Our consulting, recruiting, training & coaching programs assist channel organisations and their partners to sustainably improve their business. We have been providing our expertise to clients such as SAP SE and their channel partners, guiding them to reach their best performance.


Because of continuous developments in the market and changes in customer behavior, 72% of executives believe that making innovation a current and future strategic priority will lead companies to success.  That is why we provide companies with the power to systematically and successfully innovate and develop market-oriented solutions.

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Recruiting & Onboarding

With a shortage of skilled professionals in the market, the hunt for qualified employees is not only time-consuming but also expensive.   That is why we offer customized trainings and consulting services as well as target-group-specific recruiting platforms to help companies find the right candidates and smoothly integrate them.

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Sales & Marketing

By combining the many years of experience of our diverse group of trainers and experts in IT and channel sales with the best practices and methods from our network of international partners, we help companies overcome the everyday challenges of the quickly changing sales environment with customized training and coaching programs.

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Analytics & Strategy

Today’s fast-paced, ever-changing business environment poses increasing challenges to companies, forcing them to be fully informed and make targeted, focused investments.  Using analysis tools and workshops, we help companies to discover their strengths and weaknesses and focus on the areas with the greatest potential for the future.

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Companies who trust PDAgroup:

What customers are saying:

We at All for One Steeb approached PDAgroup to develop a tailored program that ensures continuous coaching of our partners. This unique program was a stimulating sequence of classroom trainings and subsequent e-learning sessions with a high portion of interactivity. PDAgroup’s trainers did a great job in facilitating the knowledge transfer and exchange of experiences among the participants in order to improve our partners’ sales performance.

Detlef Mehlmann All for One Midmarket AG
Head of Alliance Management

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8 Secrets: How to Reach Key Stakeholders Earlier in the Sales Cycle
Every great salesperson intuitively understands these two deceptively simple rules!