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Pinpoint Your Key Accounts

5 Undeniable Advantages of Prioritizing Key Accounts

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The fourth quarter is rapidly approaching and with it the often dreaded end of the year financial statements will soon be on their way, making this high time for sales and key account planning for 2018. As is the case with all business decisions, valuable time and attention must be paid.Read more >

Survive & Thrive In The Digital Transformation Race

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Everyone is talking about the digital transformation, but nobody seems to know exactly what it means for them as individuals and their businesses. We’ve asked our three experts  Prof. Dietmar KilianProf. Peter Mirski and Otto Schell some pressing questions related to the digital transformation.Read more >

3 Things Nobody Tells You About Account Prioritization

Account prioritization can be fundamental for a company, but not everybody understands its importance. Here are three compelling reasons why account prioritization is worth it.

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7 Ways Blended Learning Will Inspire You

Micro-learning, eLearning, or blended learning – You’ve heard all of these buzzwords before, but do you know the difference between them? And most importantly, do you know which one is the most effective?Read more >

5 Trends in Channel Enablement

As the pace of digitalization accelerates, so too must channel enablement while constantly reinventing itself so that vendors and partners can keep an edge over their competitors. Every time technology has changed, the lingo and topics that enablement has focused on needed to change along with it.Read more >

The Secrets of Enablement Event Planning

Enablement event planning within large organizations can be a logistical nightmare. If you overlook or forget a tiny detail, chances are someone will complain about it. In the end, enablement event planning almost always takes a lot more time and effort than you had expected.Read more >

Social Selling: 3 Crucial Yet Ignored Strategies

You know the statistics. 75% of B2B buyers turn to social media for advice on their buying decisions. They’re also five times more likely to engage in the sales process if you share a mutual connection. Therefore, after carefully crafting your personal brand on LinkedIn, identifying target audiences and specific buyer personas, and positioning yourself as an advisor and industry thought leader – what comes next? Read more >

Digital Disruption: Balancing Idealism, Risk, Data & Expectations

PDAgroup’s “Digital Transformation Advisors,” Astrid Menzl and Otto Schell, moderated an interactive discussion with a wide variety of digital disrupters and transformational figures at CeBIT.Read more >

Digital Disruption: How To Survive And Thrive

What’s your company’s strategy to face the challenges created by the digital disruption?  Read more >

The digital transformation is speeding up

The Transformation of Cold Calling How to contact leads using LinkedIn in 5 simple steps Part II

Are you curious on how to further increase your social selling tactics using LinkedIn? In our last blogpost, The Transformation of Cold Calling – Part I, we discussed the two first simple steps for success you need to take to contact leads through social selling, by firstly building your own personal brand and secondly creating your target audience and a buying persona. In sequel, get to know the last three hands-on tactics on how to start social selling using LinkedIn.  

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