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How Account Planning can Benefit From Design Thinking

At first glance Account Planning and Design Thinking don’t seem to have much in common. In our work with clients we took a closer look at both concepts and realized that there is a remarkable resemblance between their core principles: research, collaboration, consumer-centricity, and validation & iteration.Read more >

Behavior Change is daunting like climbing a mountain.

3 Essential Steps to Long-Term Behavior Change

Behavior change is very challenging, and—like climbing a mountain—requires a fair amount of physical and mental training. It almost always makes no difference if we have an intense desire for change.Read more >

5 Trends in Channel Enablement

As the pace of digitalization accelerates, so too must channel enablement while constantly reinventing itself so that vendors and partners can keep an edge over their competitors. Every time technology has changed, the lingo and topics that enablement has focused on needed to change along with it.Read more >

The Secrets of Enablement Event Planning

Enablement event planning within large organizations can be a logistical nightmare. If you overlook or forget a tiny detail, chances are someone will complain about it. In the end, enablement event planning almost always takes a lot more time and effort than you had expected.Read more >

Social Selling: 3 Crucial Yet Ignored Strategies

You know the statistics. 75% of B2B buyers turn to social media for advice on their buying decisions. They’re also five times more likely to engage in the sales process if you share a mutual connection. Therefore, after carefully crafting your personal brand on LinkedIn, identifying target audiences and specific buyer personas, and positioning yourself as an advisor and industry thought leader – what comes next? Read more >

Digital Disruption: Balancing Idealism, Risk, Data & Expectations

PDAgroup’s “Digital Transformation Advisors,” Astrid Menzl and Otto Schell, moderated an interactive discussion with a wide variety of digital disrupters and transformational figures at CeBIT.Read more >

Digital Disruption – Defining a Strategy

What’s your company’s strategy to face the challenges created by the digital disruption?  Read more >

The digital transformation is speeding up

The Transformation of Cold Calling How to contact leads using LinkedIn in 5 simple steps Part II

Are you curious on how to further increase your social selling tactics using LinkedIn? In our last blogpost, The Transformation of Cold Calling – Part I, we discussed the two first simple steps for success you need to take to contact leads through social selling, by firstly building your own personal brand and secondly creating your target audience and a buying persona. In sequel, get to know the last three hands-on tactics on how to start social selling using LinkedIn.  

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The Transformation of Cold Calling How to contact leads using LinkedIn in 5 simple steps Part I

The increased use of social media has revolutionized how we sell. The advent of social selling is symbolic of the deeply entrenched behaviour of B2B buyers, who now more than ever use social media as an significant component of their research efforts about the solutions available to them.

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Weathering Brainstorms: How to Capture Ideas With Brainstorming Instead of Create Chaos

Often they can remind you of turbulent tornados: They can be immensely powerful and leave a path of destruction behind. In the aftermath you often are left with a pile of cluttered, unrelated ideas.Read more >

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