Our attention spans are shrinking. Since 2000, our attention spans have dropped from 12 to 8 seconds. This officially makes humans rank worse than goldfish when it comes to our ability to focus.

The lack of attention span is connected to the extreme amount of information to which people are regularly exposed. Being overwhelmed by so much data, blindly relying on the internet to find answers, and being targeted by all sorts of distractions is taking its toll on our way of remembering things.

The digital overload is also having profound impacts on the way people learn.

With attention spans so short, business learning must use the right methods.

However, there are useful strategies to create engaging and successful learning experiences which can address individuals’ needs. The commonly used approach is to use a mixture of both face-to-face and virtual classes, defined in one term, known as “Blended Learning.”

Read more: 7 Ways Blended Learning Will Inspire You

This method has already gained a strong foothold among working professionals. Nevertheless, in the past few years, more innovative approaches, such as gamification, microlearning, and interactivity have entered into the mix to make learning even more appealing.

Gamification: Who doesn’t like a good game?

If a supervisor asks their employees to do a business training, the chances are that the employees will complete it as expected. However, how much of that training knowledge will be retained? And, more importantly, to what extent will their behavior change afterward? Unfortunately, not much.

This failure is not the result of employees lacking the capability to retain information. Instead, this is because conventional business training is not suited to help them keep core concepts in mind throughout their daily work routines so that they successfully adapt their actions accordingly.

Read more: 3 Essential Steps to Long-Term Behavior Change

One of the most effective methods for overcoming retention problems is by turning learning into a game. It will immediately change the entire perception of the newly acquired knowledge and have considerable effects on the results. Game-based training allows participants to be more motivated, more focused, and much more engaged. Attention levels are incredibly high when participants engage in playing games, and when combined with the intrinsic game dynamics and competitive forces, gamification facilitates both the acquisition and retention of new knowledge.

Microlearning: Tailored Nuggets of Knowledge

Researchers discovered that American adults can actively listen and focus their attention for 20 minutes. This is the idea behind microlearning, which consists of tiny 3 to 7 minute-long training nuggets, ensuring that learners participate when they are entirely concentrated.

Microlearning can either be used to reinforce knowledge from a core business training, as a self-standing learning tool on a specific topic or in a series of bite-sized learnings that link to a general, broader theme.

Typically, the learning objectives are limited to one or two, but the advantage is that it is easier for employees to digest these nuggets of knowledge since their length makes them much more manageable and bite-sized, ensuring that nobody has to bite off more than they can chew.

The New Frontier For Business Training

Interactivity: Learning at Their Own Pace

Interactivity implies merely making business trainings more interactive, and many methods can be used to accomplish this goal. For instance, using interactive software that includes real-world scenarios, questions, and simulations, as well as feedback. In this way, employees are empowered to learn in their own individualized style and can adjust their performance and react to the suggestions and feedback that they receive in real time.

These interactions enable employees to learn in their own particular style. Thanks to constant engagement in the business training activities, participants are pushed to react and reflect on their own. By doing so, both focus and motivation are boosted, as well as learning outcomes. To put it all in a nutshell, Confucius once said, “Tell me, and I forget. Show me, and I remember. Involve me, and I understand.”

If your employees are fully involved, they will in fact learn.

If you would like to turn your business training materials into unforgettable moments of learning and knowledge building through Gamification, Microlearning, and Interactivity, discover what our digital learning services can do for you here.

Sara Lunardelli

This article was written by Sara Lunardelli (LinkedIn). Sara is a Business Development Consultant at PDAgroup GmbH. Her main focus is on supporting the sales department by developing new strategies for the company´s growth, prospecting potential leads and identifying new business opportunities.”