Our Breadth of Experience

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Enablement Events

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PDAgroup aspires to a be a trusted brand for enterprises and business professionals on the path to digitalization. Our dynamic team and unrivaled network of academics and business experts create scalable, innovative, and human-centered solutions.

 

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We support you in these areas:

HR & Education

Is your HR and workforce ready for the digital age?

Sales & Channel Management

How efficient is your sales force?

Digitalization & Innovation

Is your strategy innovative enough?

HR & Education

Is your HR and workforce ready for the digital age?

Sales & Channel Management

How efficient is your sales force?

Digitalization & Innovation

Is your strategy innovative enough?

Our Insights

climbing, sport, two, male, metapher, success, risk, step, vision, change

Why Sales Enablement Is More Effective Than Training

“Tell me and I forget, teach me and I may remember, involve me and I learn.”Benjamin Franklin

Although Ben Franklin lived long before the time of formal business training as we know it today, there is a lot of truth in his statement. It leads us to ponder: How can we best involve participants in sales enablement so that they really learn?  Let’s compare two models: sales training and sales enablement.Read more >

many people, european, sitting, talking, explaining, discussion, listening, paper, indoors, office, meeting, meeting room, consulting, consultant, business people, customer, sales, sales person, facilitator, customer, full shot, interviewing, sales objections

The 4 Most Common Sales Objections And How to Master Them

What would sales be without objections? Pretty easy and boring. It would consist of just one thing: handing the pen to the customer and pointing out where to sign. You might think sales would be better off without objections, but objections are often a good sign.Read more >

one, writing, paper, graph, analyzing, bar chart, business people, kpi goals

Challenges That Keep You From Achieving Your KPIs

Companies that want to succeed in today’s economy must define their goals in a clear, measurable and achievable way. Therefore, they need to create a useful and effective set of key performance indicators (KPIs). Read more >

climbing, sport, two, male, metapher, success, risk, step, vision, change

Why Sales Enablement Is More Effective Than Training

“Tell me and I forget, teach me and I may remember, involve me and I learn.”Benjamin Franklin

Although Ben Franklin lived long before the time of formal business training as we know it today, there is a lot of truth in his statement. It leads us to ponder: How can we best involve participants in sales enablement so that they really learn?  Let’s compare two models: sales training and sales enablement.Read more >

many people, european, sitting, talking, explaining, discussion, listening, paper, indoors, office, meeting, meeting room, consulting, consultant, business people, customer, sales, sales person, facilitator, customer, full shot, interviewing, sales objections

The 4 Most Common Sales Objections And How to Master Them

What would sales be without objections? Pretty easy and boring. It would consist of just one thing: handing the pen to the customer and pointing out where to sign. You might think sales would be better off without objections, but objections are often a good sign.Read more >

one, writing, paper, graph, analyzing, bar chart, business people, kpi goals

Challenges That Keep You From Achieving Your KPIs

Companies that want to succeed in today’s economy must define their goals in a clear, measurable and achievable way. Therefore, they need to create a useful and effective set of key performance indicators (KPIs). Read more >