Survive & Thrive In The Digital Transformation Race

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Everyone is talking about the digital transformation, but nobody seems to know exactly what it means for them as individuals and their businesses. We’ve asked our three experts  Prof. Dietmar KilianProf. Peter Mirski and Otto Schell some pressing questions related to the digital transformation.Read more >

Account Prioritization should not be underestimated.

3 Things Nobody Tells You About Account Prioritization

Account prioritization can be fundamental for a company, but not everybody understands its importance. Here are three compelling reasons why account prioritization is worth it.

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7 Ways Blended Learning Will Inspire You

Micro-learning, eLearning, or blended learning – You’ve heard all of these buzzwords before, but do you know the difference between them? And most importantly, do you know which one is the most effective?Read more >

one, female, smiling, design thinking, innovation, post-it

How Account Planning can Benefit From Design Thinking

At first glance Account Planning and Design Thinking don’t seem to have much in common. In our work with clients we took a closer look at both concepts and realized that there is a remarkable resemblance between their core principles: research, collaboration, consumer-centricity, and validation & iteration.Read more >

Behavior Change is daunting like climbing a mountain.

3 Essential Steps to Long-Term Behavior Change

Behavior change is very challenging, and—like climbing a mountain—requires a fair amount of physical and mental training. It almost always makes no difference if we have an intense desire for change.Read more >

5 Trends in Channel Enablement

As the pace of digitalization accelerates, so too must channel enablement while constantly reinventing itself so that vendors and partners can keep an edge over their competitors. Every time technology has changed, the lingo and topics that enablement has focused on needed to change along with it.Read more >

The Secrets of Enablement Event Planning

Enablement event planning within large organizations can be a logistical nightmare. If you overlook or forget a tiny detail, chances are someone will complain about it. In the end, enablement event planning almost always takes a lot more time and effort than you had expected.Read more >

Social Selling: 3 Crucial Yet Ignored Strategies

You know the statistics. 75% of B2B buyers turn to social media for advice on their buying decisions. They’re also five times more likely to engage in the sales process if you share a mutual connection. Therefore, after carefully crafting your personal brand on LinkedIn, identifying target audiences and specific buyer personas, and positioning yourself as an advisor and industry thought leader – what comes next? Read more >

Digital Disruption: Balancing Idealism, Risk, Data & Expectations

PDAgroup’s “Digital Transformation Advisors,” Astrid Menzl and Otto Schell, moderated an interactive discussion with a wide variety of digital disrupters and transformational figures at CeBIT.Read more >

Digital Disruption – Defining a Strategy

What’s your company’s strategy to face the challenges created by the digital disruption?  Read more >

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