Objections aren't necessarily a harsh "no," and they may be used by sales professionals to explain any misunderstandings regarding the product or service in order to qualify the prospect and complete the deal. Our Andreas Langer hosts the experienced, passionate B2B Go-to-Market expert Brett Trainor in our Expert talk. They discuss how to handle sales objections and make sure not to miss any deal opportunities.
Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!
Inspired by Kevin MacLeod