Britta Lorenz invited Cian Mcloughlin to share his expertise in the field of win-loss analysis. Cian’s passion for this topic started during his own sales career. Whenever he lost a deal after spending a lot of time and effort pursuing it, he would find himself wondering what had gone wrong and how he could learn from it.
Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!
Inspired by Kevin MacLeod