Best Practices

5 Fundamental Selling Skills Every Sales Person Must Have

What does it take to be a top performer in sales? Are some people born sales professionals? Why are some salespeople much better than others? Soft skills make a huge difference in sales, and everybody can learn them.

8 Essential Tipps For Event Management

Hosting eventsallows a company to promote its brand and forge new relationships, whetherthese are small get-togethers with sponsors or employees, or eventsorganizedfor thousands of people.Eventmanagement includes everything from coordinating with vendors to creating a timeline for the event.

Account Growth - How To Boost Sales With Account Based Prospecting

Expanding existing customer contacts (account growth) is extremely important in sales. It's not only about gaining customer contacts, but also recognizing the opportunity for a deal with existing accounts and winning it, as well as being able to identify up- and cross-selling opportunities. In this blog, you will learn everything you need to get started on your account growth initiatives, and you will receive concrete guidelines for account-based prospecting.

Bringing Your Human to the Sale

In the midst of global chaos and commotion, we have a responsibility to stay grounded in our humanity when having (virtual) business meetings. Ben Faranda and Britta Lorenz take us through the reasons and methods to bring your human side to the sale, but also in all your interactions.

Design Thinking: A Creative and User-Centric Approach to Problem Solving

Design Thinking is an innovative, creative, and user-centric methodology that can be used to analyze and solve problems and obstacles in sales. It connects the perspectives of employees from different departments to understand the customer’s pain points and needs.

Grow Your Business by Leveraging the Untapped Potential of Your Best Accounts

Of your current portfolio of customers, which has the most potential for growth?

How are your customer-facing teams reaching out and realizing this hidden revenue?

How to Attract and Retain Top Sales Performers

The competition for critical-skill employees has been intensifying. Many organizations experience difficulties appealing to top sales performers and have problems keeping them around. In this blog post, we reveal some effective ways to attract and retain top sales performers and critical-skilled employees.

Storytelling in Sales: How Everyone Can Unlock Hidden Potential

When was the last time you told a friend a story? "You have no idea what happened to me yesterday!" Sound familiar? The truth is that each of us is a storyteller, but most people do not realize it. Of course, some storytellers are better than others, but there are also exceptional storytellers. Nevertheless, everyone can considerably improve their storytelling skills with a bit of practice. And that practice will surely pay off if you use storytelling in sales.

The Importance of Emotional Intelligence in Sales

Studies have shown that emotional intelligence can boost mental health, job performance, and leadership skills. EQ plays a major role in sales conversations and it is a must-have for sales leaders. Here are some interesting facts about the importance of emotional intelligence in sales and sales leadership.

The Secrets to Powerful Value Messaging

The art of value messaging rests in how effectively your salespeople can paint the value they can provide to address your clients’ industry and professionally-specific needs. Britta Lorenz was joined by Kruger Marketing’s CEO, Felix Krueger, to review the formula behind developing and conveying impactful value messages.