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Sales Enablement

Successful sales enablement can have a huge impact on an organization. The goal is to increase conversion rates by providing real value to the customer. For this purpose, sales enablement services equip sales professionals with relevant insights for the sales process, helping them identify what they need to do next to increase the likelihood of closing the deal.

Expanding existing customer contacts (account growth) is extremely important in sales. It's not only about gaining customer contacts, but also recognizing the opportunity for a deal with existing accounts and winning it, as well as being able to identify up- and cross-selling opportunities. In this blog, you will learn everything you need to get started on your account growth initiatives, and you will receive concrete guidelines for account-based prospecting.

If you give someone a task and provide them with the right resources, they will work more efficiently and productively. The same goes for your sales team. If you equip your sales team with the right tools, they will close more deals. But how can you be sure that your sales reps and sales managers have the best skills and resources to work more efficiently and convert leads? The answer is simple: sales enablement.

It is THE question that everything in sales revolves around: How can Iincrease salesperformance?This article is all about how toincrease sales productivity effectively and sustainably, that is, how to maximize sales results while reducing the use of resources.

Thanks to digitalization, buyers are more powerful and knowledgeable than ever before. Employee training and development are game-changers that can keep sales teams competitive. That is why PDAgroup has created the Success in Sales Online Program, an online sales training designed to keep sales teams competitive. This program consists of five virtual learning classes covering the whole sales cycle with selected tools and methodologies, followed by individual playback sessions (1:1 virtual coaching sessions) designed to build confidence in a safe environment.

free sales enablement whitepaper

Sales Enablement is a discipline that has obtained more and more traction in the last five years following the wave of digitalization. New technologies have modified market dynamics in favor of buyers and made it harder for salespeople to sell and compete against each other. If you would like to know more about what sales enablement entails, download our latest Sales Enablement Whitepaper entitled, "Understanding the Shift from Sales Management to Sales Enablement" below.

“Tell me and I forget, teach me and I may remember, involve me and I learn.” ― Benjamin Franklin
Although Ben Franklin lived long before the time of formal business training as we know it today, there is a lot of truth in his statement. It leads us to ponder: How can we best involve participants in sales enablement so that they really learn?  Let’s compare two models: sales training and sales enablement.

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