


The buyers’ behavior has changed enormously during the past few years, forcing B2B companies to change their sales strategy. Several studies point out this behavioral shift:
57% of the buying journey has already taken place before the customer gets in touch with a salesperson. (CEB)
75% ofB2B customers use social media to find solution providers. (IDC)
78 % of social sellers are more successful than salespeople that don´t leverage social media. (LinkedIn)
LINKED IN SOCIAL SELLING has become a must for salespeople in order to keep pace with the latest developments in sales and the new buying behaviors of prospects and customers.
This program consists of 3 parts:
Part 1: Profile Creation for LinkedIn Social Selling
Part 2: Content Generation for LinkedIn Social Selling
Part 3: Tool Experience for LinkedIn Social Selling
This program is primarily intended for beginners in the field
of Social Selling and teaches essential basics in this area. In
this program you will learn the basics of social branding and
how to create and build your own professional brand on LinkedIn
and professionalize your profile.
Tue, 29.08. - Part 1: Profile Creation for LinkedIn Social Selling
Tue, 05.09. - Part 2: Content Generation for LinkedIn Social Selling
Tue, 12.09. - Part 3: Tool Experience for LinkedIn Social Selling
Each part takes place from 3 p.m. - 4.30 p.m.
Create a personal LinkedIn profile and keep it up to date
Develop your social media network and expand it with potential customers
Improve your personal brand
Create your personal content strategy
Create and curate content to share with your audience
Learn how to use tools to be more efficient and evaluate your performance on social media
Daniel is a passionate business consultant and is particularly enthusiastic about social selling, which is his focus topic at PDAgroup. Working closely with customers is very important to him, which is why he especially enjoys conducting training events as well as working out strategic concepts together with customers and subsequently supporting them during the implementation. Daniel is also involved in various sales projects and in the development of new sales training programs.
Astrid is a passionate business consultant and trained design thinking
trainer with extensive experience in B2B sales in various industries.
With her people- and solution-oriented approach, she accompanies
companies and develops innovative solution approaches together with
them. Social selling is one of her particular strengths. She supports
sales teams in expanding their social selling skills and developing
successful sales concepts "in the sense of sales enablement".