Identify and Analyze Your Target Audience
How can you target the right customers in any prospecting campaign? In this session, we lay the groundwork for defining the right fit for your company and product. Looking at aspects like the industry context map, stakeholder analysis, and an ideal customer profile, we help you define your target customer.
During an interactive session, you will rethink your prospecting setup. During the following one-to-one playback session, you have the opportunity to work on your real-world scenario and improve your ideal customer profile to have a better and more targeted foundation for prospecting activities.
Key Learnings
- build a customer profile
- define your target industry
- identify the ideal customer within the selected industry
Lecturer(s)
Annette Behrendt
annette.behrendt@pdagroup.net
+436609308494
Annette is PDAgroup’s training expert. As experienced project manager
and design thinking coach, she accompanies and advises companies for
years. Thanks to her creative and customer-centric approach, she helped
them successfully develop and implement their education and development
concepts. Design thinking, virtual learning strategies and project
management are her favorites.
Contact
Annette Behrendtannette.behrendt@pdagroup.net
+436609308494
Daniel Ortner
daniel.ortner@pdagroup.net
+436602359240
Daniel is a passionate business consultant and is particularly
enthusiastic about social selling, which is his focus topic at PDAgroup.
Working closely with customers is very important to him, which is why
he especially enjoys conducting training events as well as working out
strategic concepts together with customers and subsequently supporting
them during the implementation. Daniel is also involved in various sales
projects and in the development of new sales training programs.
Contact
Daniel Ortnerdaniel.ortner@pdagroup.net
+436602359240
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