Successful Negotiations online training

Explore the Business Negotiation Skills that You Need to Close New Deals

Negotiation is one of the most critical aspects of almost any business interaction. When it comes to sales, it is crucial for winning deals. But how can you convince customers from your standpoint? And when is walking away from a deal the best thing to do?

The Game Theory approach gives us insights into these questions. The participants learn the importance of a BATNA and the many different aspects you can negotiate on – besides the price. Having a strategic look at negotiating opportunities, participants learn a new perspective on how to argue for their product.

Participant’s feedback to this class has been overwhelmingly positive in the past – several participants found a new angle to revisit old deals and get the conversation back on the table.

Key Learnings

  • Leverage critical negotiation skills to increase profit margins, win rates, and secure future business
  • Understand how to use Game Theory for (sales) negotiations to craft a value message for key stakeholders.


Andreas Langer
Andreas Langer

Andreas Langer (Mag.rer.soc.oec.) is a partner at PDA Group GmbH, Systemic Coach, Consultant, Business & Management Coach (ECA) & Design Thinking Coach.

He has more than 25 years of experience in sales and has held management and leadership positions in industries such as passenger transportation, aviation and air conditioning, software (SAP), renewable energies and professional services.

He has been working for more than 10 years as a consultant, trainer and coach for customers such as Fujitsu Technologies, SAP or Axians ICT Austria.

Andreas sees his consulting focus in the areas of sales enablement, sales coaching, indirect channel sales via partners, complex solution selling in B2B and digitalization as well as in the support of the creation and implementation of digital training programs for sales.


Andreas Langer
+43 699 10 70 14 4
Daniel Ortner
Daniel Ortner

Daniel is a passionate business consultant and is particularly enthusiastic about social selling, which is his focus topic at PDAgroup. Working closely with customers is very important to him, which is why he especially enjoys conducting training events as well as working out strategic concepts together with customers and subsequently supporting them during the implementation. Daniel is also involved in various sales projects and in the development of new sales training programs


Daniel Ortner
+43 660 2359240
A Rennweg 1, 6020 Innsbruck, Austria E office@pdagroup.net T +43 (0)512 56 09 70

Stay informed!

Sales Enablement Insights from PDAgroup (EN)

First Name:

Last Name:


We use cookies

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.