Sales and Marketing Strategy Workshop

Harmonize Marketing & Sales

Companies that want to succeed in today’s economy must define their goals in a clear, measurable, and achievable way. If you want to achieve your KPIs, you need to understand the challenges and barriers that hinder you in reaching the desired results.

In this intense Sales and Marketing Strategy Workshop, we link the major KPIs to the business areas they are connected to and, in the process, we discuss underlying challenges and root causes.

In the next step, we define an action plan to overcome these challenges and delineate a roadmap canvas with concrete deadlines and responsible persons to carry them out in a timely order.


In this interactive online workshop, a sales coach from PDAgroup will help you plan your business activities from a customer-facing perspective and a sales & marketing perspective in order to offer a great customer experience, win deals, and achieve your KPIs. During the workshop, you will analyze your digital presence, corporate and sales strategy, and sales process and qualification. After the analysis, you will discuss the results and design an effective action plan for future improvement.



  • Define your key KPIs
  • Apply tools & methods to meet the challenges that hinder you from achieving your KPIs
  • Delineate a strategic roadmap and action plan for your business


This training program is in English. Hier geht's zum Programm auf Deutsch

A Rennweg 1, 6020 Innsbruck, Austria E office@pdagroup.net T +43 (0)512 56 09 70

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Sales Enablement Insights from PDAgroup (EN)

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