Get Expertise in Creating Buyer Personas and Using the Value Proposition Canvas
If you want to understand your customers, you need to know who they are. For this purpose, you get to know the concept of buyer personas and how to build personas yourself. As it’s crucial in sales to fully grasp the pains and gains of the person you want to sell to, we go through the Value Proposition Canvas together. Thanks to this method you are able to identify how customers benefit from your solution. With this knowledge you will create strong value messages appealing to the individual needs of your customers.
This training program is in English. Hier geht's zum Programm auf Deutsch
Key Learnings
- Understanding the concept of buyer personas
- Targeting the right stakeholder
- Stakeholder value messaging
Lecturer(s)
Annette Behrendt
annette.behrendt@pdagroup.net
+436609308494
Annette is PDAgroup’s training expert. As experienced project manager
and design thinking coach, she accompanies and advises companies for
years. Thanks to her creative and customer-centric approach, she helped
them successfully develop and implement their education and development
concepts. Design thinking, virtual learning strategies and project
management are her favorites.
Contact
Annette Behrendtannette.behrendt@pdagroup.net
+436609308494
Daniel Ortner
daniel.ortner@pdagroup.net
+436602359240
Daniel is a passionate business consultant and is particularly
enthusiastic about social selling, which is his focus topic at PDAgroup.
Working closely with customers is very important to him, which is why
he especially enjoys conducting training events as well as working out
strategic concepts together with customers and subsequently supporting
them during the implementation. Daniel is also involved in various sales
projects and in the development of new sales training programs.
Contact
Daniel Ortnerdaniel.ortner@pdagroup.net
+436602359240
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