Impactful Value Messaging

Get Expertise in Creating Buyer Personas and Using the Value Proposition Canvas

If you want to understand your customers, you need to know who they are. For this purpose, you get to know the concept of buyer personas and how to build personas yourself. As it’s crucial in sales to fully grasp the pains and gains of the person you want to sell to, we go through the Value Proposition Canvas together. Thanks to this method you are able to identify how customers benefit from your solution. With this knowledge you will create strong value messages appealing to the individual needs of your customers.

This training program is in English. Hier geht's zum Programm auf Deutsch

Key Learnings

  • Understanding the concept of buyer personas
  • Targeting the right stakeholder
  • Stakeholder value messaging​


Annette Behrendt
Annette Behrendt

Annette is PDAgroup’s training expert. As experienced project manager and design thinking coach, she accompanies and advises companies for years. Thanks to her creative and customer-centric approach, she helped them successfully develop and implement their education and development concepts. Design thinking, virtual learning strategies and project management are her favorites.


Annette Behrendt
Daniel Ortner
Daniel Ortner

Daniel is a passionate business consultant and is particularly enthusiastic about social selling, which is his focus topic at PDAgroup. Working closely with customers is very important to him, which is why he especially enjoys conducting training events as well as working out strategic concepts together with customers and subsequently supporting them during the implementation. Daniel is also involved in various sales projects and in the development of new sales training programs.


Daniel Ortner
A Rennweg 1, 6020 Innsbruck, Austria E office@pdagroup.net T +43 (0)512 56 09 70

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