Expert Talk Sales: Account-based Prospecting with Tom Slocum

Account-based prospecting is effective because it appeals to the interests and concerns of all key stakeholders within a buying committee. And, in a time where personalization is necessary to cut through the crowded content landscape, an account-based selling strategy offers prospects tailor-made content. But what are the secrets and techniques of effective account-based prospecting? During this expert talk, Maxine Scharzenberger hosts the Co-founder of Otbound SOS, RevGenius Community Manager, and Head of RevLeague Tom Slocum.

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

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