


Find here our latest news and insights on sales enablement, digital learning, employee training, and digitalization. Enjoy browsing through the articles!
Thanks to digitalization, buyers are more powerful and knowledgeable than ever before. Employee training and development are game-changers that can keep sales teams competitive. That is why PDAgroup has created the Success in Sales Online Program, an online sales training designed to keep sales teams competitive. This program consists of five virtual learning classes covering the whole sales cycle with selected tools and methodologies, followed by individual playback sessions (1:1 virtual coaching sessions) designed to build confidence in a safe environment.
The art of value messaging rests in how effectively your salespeople can paint the value they can provide to address your clients’ industry and professionally-specific needs. Britta Lorenz was joined by Kruger Marketing’s CEO, Felix Krueger, to review the formula behind developing and conveying impactful value messages.
PDAgroup has joined forces with Membrain, a B2B sales enablement CRM. Together, we offer different services that give added value to b2b sales organizations with training and coaching needs and who are already using or planning to introduce Membrain as a sales enablement and CRM platform.
Hosting events allows a company to promote its brand and forge new relationships, whether these are small get-togethers with sponsors or employees, or events organized for thousands of people. Event management includes everything from coordinating with vendors to creating a timeline for the event.
It is THE question that everything in sales revolves around: How can I increase sales performance? This article is all about how to increase sales productivity effectively and sustainably, that is, how to maximize sales results while reducing the use of resources.
B2B lead generation has changed a lot in the past few years, but it's still an essential component of any sales strategy. After all, without leads, how can you hope to convert prospects into customers?
An increasing number of sales professionals are moving towards remote working. What does this mean for leaders? How does virtual leadership work?
Virtual selling, also referred to as remote selling, consists of creating content about products, services, and purchasing conditions that targets your prospects and customers. This content is perceived as added value and is not necessarily aimed at direct sales. Instead, it offers the possibility of building personal relationships with prospects and customers.
Design Thinking is an innovative, creative, and user-centric methodology that can be used to analyze and solve problems and obstacles in sales. It connects the perspectives of employees from different departments to understand the customer’s pain points and needs.