Grow Your Business by Leveraging the Untapped Potential of Your Best Accounts

Of your current portfolio of customers, which has the most potential for growth?

How are your customer-facing teams reaching out and realizing this hidden revenue?

We need to start assessing and fine-tuning our account growth strategies to sustain business through the current economic turbulence and for the future. The pandemic’s hindrance to finding new customers is not enough to justify a dramatic decrease in your annual revenues.

With PDAgroup’s Account Planning Methodology Workshop, you will learn to identify the right customers and techniques to realize revenue potentials through growing these accounts. Master the art of building an effective account growth strategy to prioritize the customers with whom to deliver ongoing value and instigate repeat purchases. The incorporated design-thinking-based technology enables you to design, co-create and validate actions plans with and for your customers.


Trying to find new logos can cost up to 5-25 times more than maintaining long-term relationships, thus being the more cost-effective approach. By leveraging the competences from the PDAgroup workshop, you will generate valuable and profitable action plans for your best accounts.

Featured in these sessions is Membrain’s newly released ‘Account Growth’ module. It is a practical and simple tool to help compartmentalize, visualize and focus on your best accounts with the highest potential. In addition, it can also help your sales team to better understand your existing customers in order to supply the best solutions that deliver the most value.

It is a crucial time to consider the growing value that an existing customer can bring to your business. Steering your attention and resources in their direction will make them feel valued. Simultaneously, they will respond to that attention with repeat purchases and continued business.

Watch the introduction video on design thinking based Account Planning Methodology combined with Membrain's New Account Growth Workflow:

Try Membrain Account Growth Free here.

Astrid Menzl

Astrid Menzl

A Rennweg 1, 6020 Innsbruck, Austria E office@pdagroup.net T +43 (0)512 56 09 70

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Sales Enablement Insights from PDAgroup (EN)

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