Some sales organizations invest a lot of money in CRM solutions that promise to solve all their problems and make life easier for sales reps. Still, data shows that sales effectiveness doesn't increase accordingly.
Spotlight
Find here our latest news and insights on sales enablement, digital learning, employee training, and digitalization. Enjoy browsing through the articles!
Do you feel like you're constantly inundated with new tools to learn and use in your digital workspace? Having the right tools is the best way to stay productive and organized while working from home, but with so many options out there, it can be tough to know which ones are right for you and your team.
Successful sales enablement can have a huge impact on an organization. The goal is to increase conversion rates by providing real value to the customer. For this purpose, sales enablement services equip sales professionals with relevant insights for the sales process, helping them identify what they need to do next to increase the likelihood of closing the deal.
If you give someone a task and provide them with the right resources, they will work more efficiently and productively. The same goes for your sales team. If you equip your sales team with the right tools, they will close more deals. But how can you be sure that your sales reps and sales managers have the best skills and resources to work more efficiently and convert leads? The answer is simple: sales enablement.
What if there was a way to help sales executives reach their goals and remain focused on deal qualification? And what if this would help sales managers get detailed, real-time information to make an accurate sales forecast? We have some game-changing sales tips to increase your win rates, your sales efficiency, and the accuracy of your sales forecasting.
“Tell me and I forget, teach me and I may remember, involve me and I learn.” ― Benjamin Franklin
Although Ben Franklin lived long before the time of formal business training as we know it today, there is a lot of truth in his statement. It leads us to ponder: How can we best involve participants in sales enablement so that they really learn? Let’s compare two models: sales training and sales enablement.
Sales Enablement is a discipline that has obtained more and more traction in the last five years following the wave of digitalization. New technologies have modified market dynamics in favor of buyers and made it harder for salespeople to sell and compete against each other. If you would like to know more about what sales enablement entails, download our latest Sales Enablement Whitepaper entitled, "Understanding the Shift from Sales Management to Sales Enablement" below.
Digital disruptions have had an enormous impact on a whole set of business processes. It has also transformed the way customers react to company solicitations in general. Sales is no exception to this revolution, ushering in a period of unprecedented change in the form of digital selling.
Last year, US training expenditures increased by almost 33%, reaching $93.6 billion. Such expansion reflects that businesses now realize how important investing in training sales teams and workforce development is.
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Sales Enablement Insights from PDAgroup (EN)