Strengthen Innovation Capabilities & Develop New Products and Business Areas
Digital transformation is rapidly increasing the pressure to innovate in the economy. Especially in times of oversaturated markets characterized by uncertainty, it is necessary to develop and establish forward-looking services, products and business models. We support you in this challenge by means of the design thinking approach, to transform mere ideas into long-term concepts for success.

How does the Design Thinking approach support me?
Design Thinking is a customer-oriented, interdisciplinary innovation concept. It is an iterative process that systematically supports and accompanies teams to precisely identify and analyze customer benefits, groups, and expectations. The concept is tailored to your individual expectation context and problem areas and can help you strengthen innovation capabilities and develop new products and business areas.

PDA Consulting approach:
Analyze, Develop, Implement. We focus on your requirements: Depending on your needs, we develop a training or a workshop that uses the Design Thinking methods for your challenges in an efficient and target-oriented way.

Learning Design & Training:
In interactive training, employees learn how to develop creative, customer-centric solutions and techniques from the Design Thinking toolbox.

Workshop & Facilitation:
We accompany you through your challenges with the appropriate methods and most efficient techniques from the Design Thinking toolbox.
You have the challenge. We have the solution.
The following points will be clarified:

Better understand your customers and their expectations for targeted innovation.

Establish and enable a successful customer journey and optimize internal process flows by interlocking marketing and sales activities.

Experience creative techniques that support you in your ongoing work to solve challenges more successfully and efficiently.

Develop your corporate culture in the sense of an open, digital mindset and promote efficient collaboration and co-creation.
Virtual Design Thinking Workshop
Design Thinking is a fantastic method to create and improve products and services. A systematic approach to this methodology helps to fully understand and solve complex challenges. This structured approach helps to empathize with the user and to develop creative and innovative solutions. The intelligent usage of an online tool can support Design Thinking in an online environment.