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Potential Target Groups & Who Buys My Products and Services

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Specific targeting is still a go-to procedure - but in any case, specific target groups have concrete needs and expect solutions that fit their individual challenges. Specific knowledge of target groups enables tailored offers and clear differentiation from competitors. The more knowledge they have in this area, the better products and services can be customized from the point of initial contact through to purchase completion and follow-up.

Describe your target group in a few sentences and let the following questions inspire you.

Do you know your customers' needs? What services do you provide for your customers? What differentiates your products and services from your competitors? Why do customers buy from your company? Are the answers difficult to identify? Then our market and customer segmentation will undoubtedly help you. What are you waiting for?

You have the challenge. We have the solution.

The following questions will be clarified:

Why do customers buy your products and services?

What differentiates them from the competition?

How do I formulate an appropriate value proposition based on my products?

Which target groups are most likely to need your services? ?

With which target groups can the highest profits be achieved?

SUCCESS IN SALES online program

SUCCESS IN SALES online program

 

After attending this program you will apply selected sales methodologies to your particular market with a selected solution. This, in turn, will help you craft unique and powerful sales messages to win new customers. The program provides you with solid techniques to increase your chances of closing deals.

Professional Customer Profiling

Professional Customer Profiling

 

In this session, we lay the groundwork for defining the right fit for your company and product. Looking at aspects like the industry context map, stakeholder analysis, and an ideal customer profile, we help you define your target customer.

Impactful Value Messaging

Impactful Value Messaging

 

As it’s crucial in sales to fully grasp the pains and gains of the person you want to sell to, we go through the Value Proposition Canvas together. Thanks to this method you are able to identify how customers benefit from your solution. With this knowledge you will create strong value messages appealing to the individual needs of your customers.

Got questions? Just contact us:

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A Rennweg 1, 6020 Innsbruck, Austria E office@pdagroup.net T +43 (0)512 56 09 70
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Sales Enablement Insights from PDAgroup (EN)
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