Sales Enablement: Increase Sales Efficiency and Success

Thanks to digitalization, buyers are more powerful and knowledgeable than ever before. There is an unprecedented and permanent shift taking place. It is transforming how enterprises create value, engage with customers and partners.

Sales and marketing must work in unison to create the highest possible value for customers. Sales enablement is the business function that aligns divergent teams within a company, ensures that sales reps have all the necessary skills and relevant content to successfully engage buyers and, ultimately, optimizes the sales process with the help of technology.


Are you new to the world of Sales Enablement? We created a glossary with the most important terms.

Status of Sales Enablement in DACH

This report is a useful tool for companies deciding upon whether to embark on building a Sales Enablement function or if they want to compare and improve their enablement actions. Leverage these results and additional PDAgroup content to set up your sales organization for first-class sales enablement practices.


Are you ready for success?

With a strategic sales enablement approach, you will be able to constantly grow together with your customers at all levels.
Find out how you can coordinate your sales activities better and thus make them even more effective, while at the same time providing ongoing learning for your sales organization.


Sales Enablement Team

Changes do not happen overnight, so let's start now! 

This image for Image Layouts addon

Britta Lorenz

Related Articles

A Rennweg 1, 6020 Innsbruck, Austria E  T +43 (0)512 56 09 70

Stay informed!

Sales Enablement Insights from PDAgroup (EN)

First Name:

Last Name:


We use cookies

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.