Virtual Selling and Increase Your Brand Added Value

Customers want to be better informed in advance and expect content on products, services and purchasing conditions. Remote or virtual selling increases your brand added value for interested parties and customers and is not necessarily aimed at direct sales. It offers a new way of establishing a personal relationship with interested prospects and customers. This is a promising option, especially when considering the current difficulties with customer acquisition.

Online events such as webinars, expert talks and/or digital trade shows have lately proven their effectiveness during the pandemic. Considering the evaluation of the participants, the low organizational costs and more flexible formats, remote/virtual selling is a convincing option that doesn’t require high investments. Through our experience and proven best practice examples, we can successfully accompany you to a new virtual selling level with training and workshops. Be inspired by the new possibilities.

Sales has changed fundamentally in recent years and is even more complex due to digitalization. The restrictions imposed by the pandemic have also acted as a catalyst, further accelerating the trend toward shifting sales activities onto the Internet. 

In the past, sales teams thrived on direct customer contact. Personal interactions with customers served as a stage in the sales process to convince them about your products and services. However, customer meetings are now almost certainly held online. Sales staff must adapt to the new format and know how to leverage the advantages of “remote/virtual selling”. This is especially true when it comes to acquiring new customers, communicating price changes or explaining delivery bottlenecks.

Customers have since become accustomed to the new, digital communication channels, and now it's time for sales to cement themselves into this environment. Sales teams must therefore offer their prospects and customers new touchpoints along their customer journey, because there will be no return to the old "normality". Rather, trends and developments forecast that potential prospects and smaller customers will only be accompanied virtually/remotely in the future. The support of key accounts, however, will take place in hybrid form, a combination of virtual and personal meetings.

We accompany you on this path of digital transformation to the modern workplace with current sales concepts and adapted training, so you can continue to satisfy and inspire your customers in the future.