Professional Customer Profiling

Identify and Analyze Your Target Audience

How can you target the right customers in any prospecting campaign? In this session, we lay the groundwork for defining the right fit for your company and product. Looking at aspects like the industry context map, stakeholder analysis, and an ideal customer profile, we help you define your target customer.

During an interactive session, you will rethink your prospecting setup. During the following one-to-one playback session, you have the opportunity to work on your real-world scenario and improve your ideal customer profile to have a better and more targeted foundation for prospecting activities.




Tuesday, 22 June 2021 16:00 - 17:00
€ 420.00
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This seminar is only offered as an online workshop. The goal: No webinar with one-way communication, but really collaborative and interactive work and discussion.


One 60-minute virtual class followed by a 30-minute one-to-one session.


Key Learnings

  • build a customer profile
  • define your target industry
  • identify the ideal customer within the selected industry


Johannes Walder
Johannes Walder

Johannes is an experienced business consultant, analytics and sales enablement are his passions and specialties. He is in fact one of PDAgroup’s Sales Enablement experts. He supports with an empathetic and human-centric approach B2B businesses in the implementation of strategic and selected sales methodologies. Thanks to his creative and conceptual thinking he is able to help others transform vision into actionable items and deliverables.


Johannes Walder

Benedikt Kramer
Benedikt Kramer

Benedikt is an enthusiastic business consultant with a passion for innovative and sustainable business practices. He is a certified Membrain Partner and trainer of different business workshops. In addition, he is one of the Sales Enablement experts within PDAgroup. On account of his experience in international B2B sales projects, he supports companies in developing their Sales Enablement strategies, tool implementation, and innovative workshops.


Benedikt Kramer

A Rennweg 1, 6020 Innsbruck, Austria E  T +43 (0)512 56 09 70

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