Professional Customer Profiling

Identify and Analyze Your Target Audience

How can you target the right customers in any prospecting campaign? In this session, we lay the groundwork for defining the right fit for your company and product. Looking at aspects like the industry context map, stakeholder analysis, and an ideal customer profile, we help you define your target customer.

During an interactive session, you will rethink your prospecting setup. During the following one-to-one playback session, you have the opportunity to work on your real-world scenario and improve your ideal customer profile to have a better and more targeted foundation for prospecting activities.

Key Learnings

• build a customer profile
• define your target industry
• identify the ideal customer within the selected industry