The outbreak of the coronavirus is having a major impact on business and slowing down global economic growth in unprecedented ways. As governments and health authorities are trying to keep the situation under control with measures that change from one week to the next, businesses across all sectors are struggling to stay afloat. At this point, sales organizations worldwide must take the necessary actions to address challenges and mitigate the impact that coronavirus is already having on business.
Be Creative: Find Digital Alternatives to Offer Your Products Or Services
The outbreak of Coronavirus represents a problem for businesses in different ways. Many people are avoiding crowds, which means that they are avoiding going shopping altogether. In the countries where the outbreak is more severe like Italy or China, for example, people are massively switching to online shopping for everything from food to cars. Now more than ever, companies need to invest in their online presence and look for ways to offer their products and services online. If this is not possible for your business, it is time to get creative. Brainstorm new offers that address the reason why your prospect might be hesitant to buy. One way or another, make sure to keep up your social selling activities and keep popping up on your prospects’ news feed (and mind). That way they will think about you when they are ready to buy again.
Sales Enablement Is More Important Than Ever
This situation is changing the rules of the game as your salespeople know them. They are now facing unprecedented challenges when it comes to approaching clients that might be feeling anxious about face-to-face meetings or making any buying decisions. Equipping your sales team with the right tools to stay connected and close to the customer journey is key. Now it is the time to adjust your sales process to the needs of your customers with the Coronavirus spreading around the world, sales enablement is more important than ever. If you want your salespeople to keep closing deals, you need to train them on how to handle this situation. They need guidance, coaching, and the right assets to keep interacting with prospects and customers.
Allow Employees To Work From Home
Chances are that the virus has already hit your city. Allowing your employees to work from home is the best way to prevent contamination. While working remotely is already a common practice in some organizations, for others this might be rather unusual. Having an online workspace where your employees can work independently while they can also follow the progress of other team members will help them get on with their tasks and be productive even in this unusual situation. An online workspace must allow for frequent communication among team members. Virtual meeting rooms, chats, and bulletin boards are just some examples of how to enhance communication while working remotely. If your employees are working remotely, now is the time to switch to online training and schedule virtual coaching sessions and implement your digital learning strategy.
The Coronavirus represents a challenge for businesses, however, there are also opportunities. In the digital era, we are in a good position to mitigate the impact of this crisis. Thanks to the deep expertise on digital learning and sales enablement, PDAgroup can help you navigate these waters and emerge as a leader. Get in touch with one of our Digital Learning and Sales Enablement Experts.