PDAgroup has joined forces with Membrain, a B2B sales enablement CRM. Together, we offer different services that give added value to b2b sales organizations with training and coaching needs and who are already using or planning to introduce Membrain as a sales enablement and CRM platform.
Closing deals is not as easy as it used to be. Nowadays, sales teams need powerful CRM tools that deliver reliable forecasts. Sales reps also need to be equipped with the right skills, and the right content must be available to them for each step of the sales process. In short: sales enablement ― with its elements training, coaching, tools, and content management ― has become crucial for maintaining sales teams competitive and reaching their goals.
As a trusted advisor in the field of sales enablement and partner of Membrain, we guide and support you through the entire implementation phase to ensure maximum success. Our embedded services include:
1. Sales Enablement Process Consulting
Every company that wants to improve the efficiency of its sales must standardize processes to be more successful. Standard processes are the basis for a transparent sales culture. They are necessary for onboarding new employees, sharing best practices, and operating as a real team. PDAgroup works together with the customer in assessing their sales and marketing processes. Afterward, a group of sales enablement experts optimizes and standardizes these processes for better and more reliable results. That way, we not only reduce the ramp-up time of new hires but also raise the reliability and quality of forecasts and planning activities.
2. Sales Management Coaching and Pipeline Review
Many sales organizations struggle with forecast reliability and long sales cycles. Together with the customer, our experts assist in reviewing the pipeline and offer their knowledge in deal qualification to help them achieve better forecasts and results. Furthermore, we provide training and coaching advice on-demand for managers and their teams according to the challenges they experience.
3. Training Content Services
Achieving good results, it's only possible for sales reps if they have the right skills. PDAgroup offers a subscription-based, tailored package of coaching sessions and virtual training content embedded in the CRM platform. The training content can be placed directly next to a particular step within the platform. E.g., if the next step in the sales process is to have a call with the prospect, a short video showcasing an overview of the do's and don'ts can be placed next to this task. That way, sales reps have the information they need at their fingertips right when they need it.
With the advantages of virtual formats for remote working sales teams, our embedded services support organizations in aligning their sales and marketing processes, qualifying the right deals, making high-quality forecasts, and sharing knowledge within the team. PDAgroup uses a unique methodology based on three steps: Analyze, Design & Innovate, Transform. With this approach, we strive to deliver the best results possible to our customers. For more information, reach out to our Sales Enablement Experts Andreas Langer and Britta Lorenz.