PDAgroup and GE Digital: "Fueling the Journey" with Storytelling and Design Thinking

On February 6th and 7th, the beautiful city of Lisbon hosted the GE Digital Sales Summit 2019. GE Digital, a subsidiary of the American multinational conglomerate General Electric, organized the event. It was an incredible chance to share best practices, industry insights, and business opportunities. Internal GE Digital executives from all over Europe and the US interacted with partners from Europe and MENAT.

GE Digital employees at the Storytelling workshop from PDAgroup during their sales summit in 2019

PDAgroup had the honor of being invited by Norman Ernst—Enablement Leader for Europe, Middle East, and Africa as well as organizer of the conference—to deliver and facilitate two of the sessions planned for the summit: The Art of Storytelling and a partner session infused with elements of Design Thinking. Norman Ernst collaborated with PDAgroup's internal consultants to monitor and shape the content of the sessions. PDAgroup’s experts made it their top priority to ensure that the outcome would reflect GE Digital's specific needs. PDAgroup's relevant, high-quality, and engaging presentations successfully conveyed the desired messages and were positively received by the audience.

GE Digital employees at the Design Thinking workshop from PDAgroup during their sales summit in 2019

Thanks to the close collaboration, the expertise of our consultants, and the trust that Norman Ernst gave our company, the delivery of the two presentations was outstanding. It was a pleasure for PDAgroup to have helped fuel the journey of GE Digital into the future, which was also the summit’s motto. Demand for Storytelling and Design Thinking workshops has dramatically increased in the last few years. The former enhances salespeople's abilities to establish trust and build lasting relationships. The latter is an agile method that fosters creativity and problem-solving. Get in touch with Britta to find out how PDAgroup can help your team.

About PDAgroup

PDAgroup is a training and consulting company, seated in the ancient Imperial Palace of Innsbruck and surrounded by the enchanting mountain landscapes of Austria. Its experts design and deliver excellent learning experiences for sales teams that are skillfully tailored to your company’s unique onboarding, enablement, and training needs. Through our analytics, tools, and expertise, your business will be able to optimize the sales channel performance, its Learning & Development processes, as well as its digitalization strategy. On top of that, the extensive network of researchers, university scholars, and senior consultants allows PDAgroup to offer you customized solutions based on the best practices, compelling insights, and proven methods.

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