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Why Sales Enablement Is More Effective Than Training

“Tell me and I forget, teach me and I may remember, involve me and I learn.”Benjamin Franklin

Although Ben Franklin lived long before the time of formal business training as we know it today, there is a lot of truth in his statement. It leads us to ponder: How can we best involve participants in sales enablement so that they really learn?  Let’s compare two models: sales training and sales enablement.Read more >

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The 4 Most Common Sales Objections And How to Master Them

What would sales be without objections? Pretty easy and boring. It would consist of just one thing: handing the pen to the customer and pointing out where to sign. You might think sales would be better off without objections, but objections are often a good sign.Read more >

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Challenges That Keep You From Achieving Your KPIs

Companies that want to succeed in today’s economy must define their goals in a clear, measurable and achievable way. Therefore, they need to create a useful and effective set of key performance indicators (KPIs). Read more >

Storytelling Can Unlock The Hidden Potential of Every Salesperson

Storytelling in Sales: How Everyone Can Unlock Hidden Potential

When was the last time you told a friend a story? “You have no idea what happened to me yesterday!” Sound familiar? The truth is that each of us is a storyteller, but most people do not realize it. Of course, some storytellers are better than others, but there are also exceptional storytellers. Nevertheless, everyone can considerably improve their storytelling skills with a bit of practice. And that practice will surely pay off if you use storytelling in sales.

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Online training can be engaging and exciting.

5 Methods To Ensure Online Training Success

Training has a significant impact on project success according to 80% of managers. There are enormous incentives for managers and employees to focus on employee learning and development. But any online training and development initiative that lacks support from both management and employees is doomed to fail. Here are 5 methods to ensure that online training is a success.

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channel enablement is changing to meet the needs of the future

5 Trends in Channel Enablement

As the pace of digitalization accelerates, so too must channel enablement. It must constantly reinvent itself so that vendors and partners can keep an edge over their competitors. Every time technology changes, so too must the lingo and topics that enablement focuses on.Read more >

5 Reasons HR Needs to Focus on Employee Development

5 Reasons HR Needs to Focus on Employee Development

Employee development opportunities are often referred to during job interviews and onboarding. Yet most companies’ commitments to learning tend to fade away in day-to-day business. The truth is that HR strives to brand their company as one that cultivates a culture of learning, but employee development is typically forgotten when it comes to stressful daily routines and reaching targets.

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PDAgroup Joins GE Digital in “Fueling the Journey”

On February 6th and 7th, the beautiful city of Lisbon hosted the GE Digital Sales Summit 2019. GE Digital, a subsidiary of the American multinational conglomerate General Electric, organized the event. It was an incredible chance to share best practices, industry insights, and business opportunities. Internal GE Digital executives from all over Europe and the US interacted with partners from Europe and MENAT.

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Surpass Your Competitors: Cultivate A Culture of E-Learning

Is beating the competition really all about creating a culture of e-learning? Indeed, how innovative and relevant your products and services are plays a massive role. But what factors matter most after you consider what a company itself has to offer? It turns out that cultivating a culture of e-learning makes a huge impact.

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The New Frontier For Business Training

The New Frontier for Business Training

Our attention spans are shrinking. Since 2000, our attention spans have dropped from 12 to 8 seconds. This officially makes humans rank worse than goldfish when it comes to our ability to focus, especially on things like business training.

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