Sales & marketing must be reinvented.

Nowadays, companies and channels need to target customers earlier in the purchasing process with the right approach and messages, and through appropriate digital means. We support organizations in the personalized development of their workforces and channel by providing them with the necessary sales skills to significantly increase their customer bases.

Inspirational Selling Program

By infusing best practice methods with blended learning enablement sessions, this sales program provides your account and sales executives with the right tools and mindset to be successful in the digital landscape. This includes practical methodologies as well as soft skills enhancement.

The sales training can be delivered in two versions, Inspirational Selling Program – Existing Accounts, to target existing customers, and Inspirational Selling Program – Net New Names, to target new customers. It’s also possible to book only the workshop – with or without the validation.

Assess

  • Analyse and prioritize your existing or potential customers in a selected industry
  • Learn innovative methodologies to use during your everyday sales activities
  • Apply what you learn directly on real-life customers

Design

  • Gain a deeper understanding of your existing or potential customers, as well as their industry and challenges
  • Develop a sales strategy to address your customers´ individual needs
  • Become a trusted advisor

Transform

  • Revolutionize your sales approach by adopting proven methods and increasing your skills
  • Reduce your sales cycle and increase your win rate.
  • Create a meaningful shift in your sales behaviour, making it more competitive

 

>> Have a look at the program overview.

Assess

  • Analyse and prioritize your existing or potential customers in a selected industry
  • Learn innovative methodologies to use during your everyday sales activities
  • Apply what you learn directly on real-life customers

Design

  • Gain a deeper understanding of your existing or potential customers, as well as their industry and challenges
  • Develop a sales strategy to address your customers´ individual needs
  • Become a trusted advisor

Transform

  • Revolutionize your sales approach by adopting proven methods and increasing your skills
  • Reduce your sales cycle and increase your win rate.
  • Create a meaningful shift in your sales behaviour, making it more competitive

 

>> Have a look at the program overview.

Digital Selling Program

The global marketplace is continually evolving, and as it changes, companies must adjust to mitigate risks, especially in their go-to-market approach. In fact, customers now have easy access to all kinds of information, meaning that they often make up their minds even before getting in contact with a salesperson. That’s why we designed the Digital Selling Program to accelerate the transformation of our clients’ sales & marketing teams to thrive in the digital age. We bring together business analytics and strategic design thinking methods to enable our clients to build sustainable end-to-end processes for their sales activities.

Assess

  • Benchmark your current business with the Digital Selling Check and the Digital Health Check
  • Gain a deeper understanding of the enablement activities required for the future
  • Measure the efficiency of your company´s digital presence

Design

  • Design a complete sales and marketing strategy with the assistance of PDAgroup’s professionals
  • Establish new strategic KPIs and an action plan, tailored to your specific business needs
  • Build a sustainable end-to-end process for your go-to-market approach

Transform

  • Implement the acquired digital skills for an effective customer approach
  • Get support from PDAgroup experts to execute the identified sales and marketing steps
  • Monitor the strategy development through regular verification calls with our consultants

Assess

  • Benchmark your current business with the Digital Selling Check and the Digital Health Check
  • Gain a deeper understanding of the enablement activities required for the future
  • Measure the efficiency of your company´s digital presence

Design

  • Design a complete sales and marketing strategy with the assistance of PDAgroup’s professionals
  • Establish new strategic KPIs and an action plan, tailored to your specific business needs
  • Build a sustainable end-to-end process for your go-to-market approach

Transform

  • Implement the acquired digital skills for an effective customer approach
  • Get support from PDAgroup experts to execute the identified sales and marketing steps
  • Monitor the strategy development through regular verification calls with our consultants

Training Operations Services

We have over 10 years of experience delivering effective trainings to our customers. We also offer several services related to trainings including planning, organizing, and delivering business trainings on your behalf. Our qualified facilitators not only perform enablement programs but also help you evaluate your training needs and manage and organize events in their entirety. In this way, participants can benefit from the most suitable and comfortable learning environment, and trainers and presenters are free to focus on delivering high-quality trainings sessions.

Assess

  • Our experienced facilitators not only deliver enablement programs but also help you evaluate your training needs.
  • At the same time, a team of enablement planning experts will assess your needs

Design

  • A team of enablement planning experts will arrange your training events to suit your organization’s specific requirements and take care of everything prior to the start of an event.
  • The result is that participants have the most suitable and comfortable learning environment, and trainers and presenters are free to focus on delivering high-quality and targeted trainings.

Transform

  • Profit from a smooth planning and organization process
  • Your participants will enjoy a perfect surrounding and atmosphere during the event

Assess

  • Our experienced facilitators not only deliver enablement programs but also help you evaluate your training needs.
  • At the same time, a team of enablement planning experts will assess your needs

Design

  • A team of enablement planning experts will arrange your training events to suit your organization’s specific requirements and take care of everything prior to the start of an event.
  • The result is that participants have the most suitable and comfortable learning environment, and trainers and presenters are free to focus on delivering high-quality and targeted trainings.

Transform

  • Profit from a smooth planning and organization process
  • Your participants will enjoy a perfect surrounding and atmosphere during the event

Sales & Channel Management Insights

Prof. Dietmar Kilian received Community Award

Dietmar Kilian receives SAP Academic User Group Community Award

The SAP University Competence Center Munich and SAP UCC Magdeburg, as well as the Academic Board for German-Speaking region (DACH), recently hosted the SAP Academic User Group Meeting 2019 at the Otto von Guericke University in Magdeburg, Germany.Read more >

Essential Sales Skills: Active Listening

5 Fundamental Selling Skills Every Sales Person Must Have

What does it take to be a top performer in sales? Are some people born sales professionals? Why are some salespeople much better than others? Selling skills make a huge difference, and they can be learned.

Read more >

climbing, sport, two, male, metapher, success, risk, step, vision, change

Why Sales Enablement Is More Effective Than Training

“Tell me and I forget, teach me and I may remember, involve me and I learn.”Benjamin Franklin

Although Ben Franklin lived long before the time of formal business training as we know it today, there is a lot of truth in his statement. It leads us to ponder: How can we best involve participants in sales enablement so that they really learn?  Let’s compare two models: sales training and sales enablement.Read more >

Prof. Dietmar Kilian received Community Award

Dietmar Kilian receives SAP Academic User Group Community Award

The SAP University Competence Center Munich and SAP UCC Magdeburg, as well as the Academic Board for German-Speaking region (DACH), recently hosted the SAP Academic User Group Meeting 2019 at the Otto von Guericke University in Magdeburg, Germany.Read more >

Essential Sales Skills: Active Listening

5 Fundamental Selling Skills Every Sales Person Must Have

What does it take to be a top performer in sales? Are some people born sales professionals? Why are some salespeople much better than others? Selling skills make a huge difference, and they can be learned.

Read more >

climbing, sport, two, male, metapher, success, risk, step, vision, change

Why Sales Enablement Is More Effective Than Training

“Tell me and I forget, teach me and I may remember, involve me and I learn.”Benjamin Franklin

Although Ben Franklin lived long before the time of formal business training as we know it today, there is a lot of truth in his statement. It leads us to ponder: How can we best involve participants in sales enablement so that they really learn?  Let’s compare two models: sales training and sales enablement.Read more >